Kayla Lange helps small businesses turn IT into a growth strategy

Kayla Lange, an account executive and team lead at Palmetto Technology Group, is helping small and mid-sized businesses use technology as a strategic lever for security, efficiency and growth. Her approach blends consultative sales, mentorship and a long-term focus as the managed IT services market faces rising cybersecurity pressure and AI adoption.

Why it matters: - Small and mid-sized businesses are looking for IT partners who can do more than fix problems after they happen. - Kayla Lange is positioning technology as a business strategy tool for productivity, security and scalable growth. - The shift matters because cybersecurity threats, economic pressure and AI adoption are changing what businesses expect from managed IT services.

What happened: - Kayla Lange works as an Account Executive and Team Lead at Palmetto Technology Group. - Her role centers on helping local small- and mid-sized businesses align technology decisions with business goals. - She uses a relationship-based, consultative sales approach to evaluate current technology use, identify gaps and recommend solutions. - A full profile was published through Influential Women.

The details: - Lange works directly with business owners to assess how they use technology today. - Her focus includes efficiency gains, stronger cybersecurity and support for future scalability. - She also helps mentor regional teammates. - Her coaching centers on consultative sales, client engagement and connecting technical solutions to real business needs. - She joined PTG more than two years ago. - During her first year, she was named the company’s top salesperson. - Her internal honors include Rookie of the Year, Salesperson of the Year and selection to PTG’s inaugural President’s Club. - She also took part in Peak Performance training led by a Chicago-based organization. - The program was reserved for a select group of CEO-nominated professionals recognized for performance, leadership potential and commitment to growth. - Lange says her style focuses on simplifying complex technology concepts and tying them to measurable business outcomes. - Her background includes family science, healthcare, recruiting and technology services.

Between the lines: - Lange’s approach reflects a broader shift in managed IT services from reactive support to strategic partnership. - Her emphasis on trust, education and long-term value suggests clients are buying confidence as much as technical expertise. - Her earlier work supporting children and families during hospitalization appears to have shaped a leadership style rooted in empathy and service. - She credits The Go-Giver by Bob Burg with reinforcing the idea that sustainable success comes from creating value for others. - Her advice to young women in sales and managed IT is to claim their place in the room, stay curious and avoid taking rejection personally. - That message points to the confidence and resilience often needed in sales-heavy technology roles.

What's next: - Lange expects managed IT services to keep evolving as cybersecurity risks, AI adoption and economic pressure intensify. - She sees the biggest opportunity in helping businesses make better decisions through trusted guidance, not just technical fixes. - Her continued focus will be on building partnerships that help clients improve productivity and support long-term growth.

The bottom line: - Kayla Lange is selling more than IT services. - She is helping businesses treat technology as a core part of strategy, resilience and growth.